Marcia Eldridge

Digital organizing allows us to connect more people to our on-the-ground work

Marcia Eldridge
Digital Deputy Director for the Public Interest Network

An organizer thinks about, “What are we trying to do here?,” “What change do I want to make?,” “Who’s with me?,” “Who’s not?,” and “How do I talk to those people?”

I grew up on a ranch in rural Eastern Nevada. My parents were my first encounter with organizing. They always thought they could improve things.

Digital organizing uses tools of today to connect with people just like we’ve done for many years. The thing that’s so cool and powerful about it, though, is you don’t have as many gatekeepers. It’s much easier to reach so many of our members directly. You don’t have to ask for permission to put up signs. You can reach a hundred thousand people without having persuaded the reporter to cover the story. Old-fashioned organizing is critical, too, but digital organizing affords us the ability to connect with a lot of people.

We’re about those connections. We’re about making change right here and pulling all the available tools together to do that.

So, our Network’s work is really an amazing blend of real people knocking on people’s doors, real people meeting in the halls of power about a problem, and them using these powerful digital tools to amplify that on-the-ground work to more people.

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